Professorship holder

Building H 1, Room 2140
Telephone 040-6541-2772
Fax 040-6541-2090
Email: claudia.fantapie [at]

Office hours
by appointment

Claudia Fantapié Altobelli is Professor of Business Administration and Marketing at Helmut-Schmidt-University in Hamburg, where she has been on faculty since 1995. At Helmut-Schmidt-University she covers the fields of marketing research, international marketing, media and advertising in research and teaching. Among others, she has done research in the fields of online marketing, international branding and virtual advertising. Currently, her main research field is marketing research with a focus on consumer neuroscience.

Research staff

Email: [email protected]
Building H 1, Room 2141
Telephone 040-6541-3430

Office hours
By appointment

Nick Zuschke studies consumer decision-making. He uses theories, tools and methods from marketing, psychology, neuroscience and economics including eye tracking and discrete choice modelling. His goal is to better understand the mechanisms behind consumers’ decisions and to optimize marketing decisions and marketing acitivites such as in-store marketing.

2022-today: University of the Federal Armed Forces Hamburg. Chair of Business Administration, in particular Marketing. Research Associate
2019-2022: Forschungsgruppe (research group) g/d/p. Research Consultant (FMCG, consulting retailers and manufacturers)
2019: University of Hamburg. Dr (Phd.). Marketing
2014-2018: University of Hamburg. Research Associate. Chair of Marketing and Innovation
2013-2014: Netrange MMH GmbH. Project Manager and Product Developer (Smart TV Business)
2013: University of Oldenburg. M.A. Business Economis & Law
2011: University of Oldenburg. B.Sc. Major Business, Minor Computer Science

  • Zuschke, N. (2020b). The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis. Journal of Business Research, 116, 337–350.
  • Zuschke, N. (2020a). An analysis of process-tracing research on consumer decision-making. Journal of Business Research. (111), 305-320.

Building H 1, Room 2142
Telephone 040-6541-2802
Email: [email protected]

Office hours
By appointment

Title of the dissertation
Development and Validation of the Media Brand Trust Scale


Building H 1, Room 2128
Telephone 040-6541-2375
Email: [email protected]

Military assistants


Letzte Änderung: 8. August 2022