Dr. Nick Zuschke

Wissenschaftlicher Mitarbeiter

Sprechstunde
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Nick Zuschke studies consumer decision-making. He uses theories, tools and methods from marketing, psychology, neuroscience and economics including eye tracking and discrete choice modelling. His goal is to better understand the mechanisms behind consumers‘ decisions and to optimize managerial, societal and individual decisions.

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Lebenslauf
2022-today: University of the Federal Armed Forces Hamburg. Chair of Business Administration, in particular Marketing. Research Associate
2019-2022: Forschungsgruppe (research group) g/d/p. Research Consultant (FMCG, consulting retailers and manufacturers)
2019: University of Hamburg. Dr (Phd.). Marketing
2014-2018: University of Hamburg. Research Associate. Chair of Marketing and Innovation
2013-2014: Netrange MMH GmbH. Project Manager and Product Developer (Smart TV Business)
2013: University of Oldenburg. M.A. Business Economis & Law
2011: University of Oldenburg. B.Sc. Major Business, Minor Computer Science

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Publikationen

• Zuschke, N. (2023). Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking. Journal of Behavioral Decision Making. Open access at https://doi.org/10.1002/bdm.2320
• Zuschke, N. (2020b). The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis. Journal of Business Research, 116, 337–350. https://doi.org/10.1016/j.jbusres.2020.05.009
• Zuschke, N. (2020a). An analysis of process-tracing research on consumer decision-making. Journal of Business Research. (111), 305-320. https://doi.org/10.1016/j.jbusres.2019.01.028

HSU

Letzte Änderung: 22. Januar 2024