{"id":1190,"date":"2023-02-28T10:34:23","date_gmt":"2023-02-28T09:34:23","guid":{"rendered":"https:\/\/www.hsu-hh.de\/marketing\/?page_id=1190"},"modified":"2025-01-06T10:18:43","modified_gmt":"2025-01-06T09:18:43","slug":"dr-nick-zuschke-2","status":"publish","type":"page","link":"https:\/\/www.hsu-hh.de\/marketing\/en\/dr-nick-zuschke-2","title":{"rendered":"Dr. Nick Zuschke"},"content":{"rendered":"\n<p>Research Associate<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Helmut-Schmidt-University<br>University of the Federal Armed Forces Hamburg<br>Holstenhofweg 85<br>22043 Hamburg<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Room:&nbsp;<\/strong>H1, 2141<br><strong>Phone:<\/strong>&nbsp;+4940 6541 3430<br><strong>E-Mail: <\/strong><a href=\"mailto:zuschken@hsu-hh.de\" rel='nofollow'>zuschken@hsu-hh.de<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"248\" src=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2022\/11\/Foto_Nick-Zuschke-1.jpg\" data-credit=\"Nick Zuschke\" alt=\"Zuschke\" class=\"wp-image-1056\" style=\"width:152px;height:185px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p><strong>Office hours<\/strong><br>by appointment<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p>Nick Zuschke studies consumer decision-making. He uses theories, tools and methods from marketing, psychology, neuroscience and economics including eye tracking and discrete choice modelling. His goal is to better understand the mechanisms behind consumers\u2018 decisions and to optimize managerial, societal and individual decisions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p><strong>curriculum vitae<\/strong><\/p>\n\n\n\n<p>2022-today: University of the Federal Armed Forces Hamburg. Chair of Business Administration, in particular Marketing. Research Associate<br>2019-2022: Forschungsgruppe (research group) g\/d\/p. Research Consultant (FMCG, consulting retailers and manufacturers)<br>2019: University of Hamburg. Dr (Phd.). Marketing<br>2014-2018: University of Hamburg. Research Associate. Chair of Marketing and Innovation<br>2013-2014: Netrange MMH&nbsp;<abbr title=\"Gesellschaft mit beschr\u00e4nkter Haftung\">GmbH<\/abbr>. Project Manager and Product Developer (Smart TV Business)<br>2013: University of Oldenburg. M.A. Business Economis &amp; Law<br>2011: University of Oldenburg. B.Sc. Major Business, Minor Computer Science<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zuschke,&nbsp;N.&nbsp;(2023).&nbsp;Order in multi-attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking.&nbsp;<em>Journal of Behavioral Decision Making<\/em>,&nbsp;36(4), e2320. Open access at&nbsp;<a href=\"https:\/\/doi.org\/10.1002\/bdm.2320\" rel='nofollow'>https:\/\/doi.org\/10.1002\/bdm.2320<\/a> &nbsp;Journal quality indicators: Impact Factor 2023: 1.8, SJR-Business: Rank 337 out of 1645, VHB: B<\/li>\n\n\n\n<li>Zuschke, N. (2020b). The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis. Journal of Business Research, 116, 337\u2013350. <a href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2020.05.009\" rel='nofollow'>https:\/\/doi.org\/10.1016\/j.jbusres.2020.05.009<\/a> Journal quality indicators: Impact Factor 2023: 10.5, SJR-Business: Rank 71 out of 1645, VHB: B<\/li>\n\n\n\n<li>Zuschke, N. (2020a). An analysis of process-tracing research on consumer decision-making. Journal of Business Research. (111), 305-320. <a href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2019.01.028\" rel='nofollow'>https:\/\/doi.org\/10.1016\/j.jbusres.2019.01.028<\/a> Journal quality indicators: Impact Factor 2023: 10.5, SJR-Business: Rank 71 out of 1645, VHB: B<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Research Associate Helmut-Schmidt-UniversityUniversity of the Federal Armed Forces HamburgHolstenhofweg 8522043 Hamburg Room:&nbsp;H1, 2141Phone:&nbsp;+4940 6541 3430E-Mail: zuschken@hsu-hh.de Office hoursby appointment Nick Zuschke studies consumer decision-making. He uses theories, tools and methods [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1190","page","type-page","status-publish","hentry","category-team-en"],"_links":{"self":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":7,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1190\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1190\/revisions\/1350"}],"wp:attachment":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}