{"id":1141,"date":"2023-02-21T10:33:52","date_gmt":"2023-02-21T09:33:52","guid":{"rendered":"https:\/\/www.hsu-hh.de\/marketing\/?page_id=1141"},"modified":"2025-04-23T11:41:39","modified_gmt":"2025-04-23T09:41:39","slug":"dr-nick-zuschke","status":"publish","type":"page","link":"https:\/\/www.hsu-hh.de\/marketing\/dr-nick-zuschke","title":{"rendered":"Dr. Nick Zuschke"},"content":{"rendered":"\n<p>Wissenschaftlicher Mitarbeiter<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Helmut-Schmidt-Universit\u00e4t<br>Fakult\u00e4t f\u00fcr Wirtschafts- und Sozialwissenschaften<br>Holstenhofweg 85<br>22043 Hamburg<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Raum:&nbsp;<\/strong>H1, 2141<br><strong>Telefon:<\/strong>&nbsp;+4940 6541 3430<br><strong>E-Mail:<\/strong> <a href=\"mailto:zuschken@hsu-hh.de\" rel='nofollow'>zuschken@hsu-hh.de<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"248\" src=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2022\/11\/Foto_Nick-Zuschke.jpg\" data-credit=\"Nick Zuschke\" alt=\"Nick Zuschke\" class=\"wp-image-1046\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p><strong>Sprechstunde<\/strong><br>nach Vereinbarung<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p>Nick Zuschke studies consumer decision-making. He uses theories, tools and methods from marketing, psychology, neuroscience and economics including eye tracking and discrete choice modelling. His goal is to better understand the mechanisms behind consumers\u2018 decisions and to optimize managerial, societal and individual decisions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p><strong>Lebenslauf<\/strong><br>2022-today: University of the Federal Armed Forces Hamburg. Chair of Business Administration, in particular Marketing. Research Associate<br>2019-2022: Forschungsgruppe (research group) g\/d\/p. Research Consultant (FMCG, consulting retailers and manufacturers)<br>2019: University of Hamburg. Dr (Phd.). Marketing<br>2014-2018: University of Hamburg. Research Associate. Chair of Marketing and Innovation<br>2013-2014: Netrange MMH&nbsp;<abbr title=\"Gesellschaft mit beschr\u00e4nkter Haftung\">GmbH<\/abbr>. Project Manager and Product Developer (Smart TV Business)<br>2013: University of Oldenburg. M.A. Business Economis &amp; Law<br>2011: University of Oldenburg. B.Sc. Major Business, Minor Computer Science<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p><strong>Publikationen<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zuschke,&nbsp;N.&nbsp;(2023).&nbsp;Order in multi-attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking.&nbsp;<em>Journal of Behavioral Decision Making<\/em>,&nbsp;36(4), e2320. Open access at&nbsp;<a href=\"https:\/\/doi.org\/10.1002\/bdm.2320\" rel='nofollow'>https:\/\/doi.org\/10.1002\/bdm.2320<\/a> &nbsp;Journal quality indicators: Impact Factor 2023: 1.8, SJR-Business: Rank 337 out of 1645, VHB: B out of A+, A, B, C, D<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Top cited article<\/strong> among work published in Journal of Behavioral Decision Making between January 1, 2023 &#8211; December 31, 2023, up to 12 months after publication.<br><br>The paper explained in an easy-to-follow way in less than 4 minutes.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Order Effects in Product Choice: Quick, easy-to-follow video about my scientific paper.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kzC_YnyPPcs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Verlauf-Effekte bei Produktentscheidungen: Wissenschaftlicher Artikel kurz &amp; einfach erkl\u00e4rt.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VHx1zYd7MU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zuschke, N. (2020b). The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis. Journal of Business Research, 116, 337\u2013350. <a href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2020.05.009\" rel='nofollow'>https:\/\/doi.org\/10.1016\/j.jbusres.2020.05.009<\/a> Journal quality indicators: Impact Factor 2023: 10.5, SJR-Business: Rank 71 out of 1645, VHB: B out of A+, A, B, C, D<\/li>\n\n\n\n<li>Zuschke, N. (2020a). An analysis of process-tracing research on consumer decision-making. Journal of Business Research. (111), 305-320. <a href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2019.01.028\" rel='nofollow'>https:\/\/doi.org\/10.1016\/j.jbusres.2019.01.028<\/a> Journal quality indicators: Impact Factor 2023: 10.5, SJR-Business: Rank 71 out of 1645, VHB: B out of A+, A, B, C, D<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Wissenschaftlicher Mitarbeiter Helmut-Schmidt-Universit\u00e4tFakult\u00e4t f\u00fcr Wirtschafts- und SozialwissenschaftenHolstenhofweg 8522043 Hamburg Raum:&nbsp;H1, 2141Telefon:&nbsp;+4940 6541 3430E-Mail: zuschken@hsu-hh.de Sprechstundenach Vereinbarung Nick Zuschke studies consumer decision-making. He uses theories, tools and methods from marketing, psychology, [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1141","page","type-page","status-publish","hentry","category-team"],"_links":{"self":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/comments?post=1141"}],"version-history":[{"count":28,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1141\/revisions"}],"predecessor-version":[{"id":1410,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1141\/revisions\/1410"}],"wp:attachment":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/media?parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/categories?post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/tags?post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}