{"id":1127,"date":"2023-02-21T10:17:29","date_gmt":"2023-02-21T09:17:29","guid":{"rendered":"https:\/\/www.hsu-hh.de\/marketing\/?page_id=1127"},"modified":"2025-03-03T12:57:22","modified_gmt":"2025-03-03T11:57:22","slug":"diskussionsbeitraege-des-instituts-fuer-marketing","status":"publish","type":"page","link":"https:\/\/www.hsu-hh.de\/marketing\/diskussionsbeitraege-des-instituts-fuer-marketing","title":{"rendered":"Diskussionsbeitr\u00e4ge des Instituts f\u00fcr Marketing"},"content":{"rendered":"\n<p>ISSN 2193-8482<\/p>\n\n\n\n<p>1. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-1-Markenpiraterie-bei-Online-Auktionen.pdf\">Nr. 1 Markenpiraterie bei Online-Auktionen<\/a><\/p>\n\n\n\n<p>2. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-2-Wirkung-von-Verkaufsf\u00f6rderungsma\u00dfnahmen.pdf\">Nr. 2 Wirkung von Verkaufsf\u00f6rderungsma\u00dfnahmen<\/a><\/p>\n\n\n\n<p>3. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-3-Online-Social-Networks.pdf\">Nr. 3 Online Social Networks<\/a><\/p>\n\n\n\n<p>4. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-4-Verbreitung-sozialer-Netzwerke-im-Internet.pdf\">Nr. 4 Verbreitung sozialer Netzwerke im Internet<\/a><\/p>\n\n\n\n<p>5. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-5-Consumer-Greenwashing.pdf\">Nr. 5 Consumer Greenwashing<\/a><\/p>\n\n\n\n<p>6. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-6-Social-Media-Strategien.pdf\">Nr. 6 Social Media Strategien<\/a><\/p>\n\n\n\n<p>7. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-7-Muskeln-aus-der-Dose.pdf\">Nr. 7 Muskeln aus der Dose<\/a><\/p>\n\n\n\n<p>8. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-8-Die-Kunden-von-Medienunternehmen-verstehen.pdf\">Nr. 8 Die Kunden von Medienunternehmen verstehen<\/a><\/p>\n\n\n\n<p>9. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2018\/09\/Nr.-9-Prosozialer-Regelbruch-von-Vorgesetzten-zur-Bindung-von-Mitarbeitern.pdf\">Nr. 9 Prosozialer Regelbruch von Vorgesetzten zur Bindung von Mitarbeitern<\/a><\/p>\n\n\n\n<p>10.&nbsp; <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2020\/11\/Nr.-10-Validierung-der-Semantic-Misattribution-Procedure-als-ein-implizi....pdf\">Nr. 10 Validierung der Semantic Misattribution Procedure als ein implizites Ma\u00df des University Brandings<\/a><\/p>\n\n\n\n<p>11. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2022\/11\/Nr.-11-Definition-Media-Brand-and-Trust-in-Media-Brands.pdf\">Nr. 11 Exploring Trust in Media Brands today: Definition, Dimensions and cross-national Differences<\/a><\/p>\n\n\n\n<p>12. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2024\/01\/Nr.-12-Development-and-Validation-of-the-Media-Brand-Trust-Scale.pdf\">Nr. 12 Development and Validation of the Media Brand Trust Scale<\/a><\/p>\n\n\n\n<p>13. <a href=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/03\/Nr.-13-Innovation-in-Trust-Measurement-Introduction-of-the-Short-and-Medium-Media-Brand-Trust-Scale.pdf\">Nr. 13 Innovation in Trust Measurement: Introduction of the Short and Medium Media Brand Trust Scale<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ISSN 2193-8482 1. Nr. 1 Markenpiraterie bei Online-Auktionen 2. Nr. 2 Wirkung von Verkaufsf\u00f6rderungsma\u00dfnahmen 3. Nr. 3 Online Social Networks 4. Nr. 4 Verbreitung sozialer Netzwerke im Internet 5. Nr. [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1127","page","type-page","status-publish","hentry","category-forschung"],"_links":{"self":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":6,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1127\/revisions"}],"predecessor-version":[{"id":1385,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1127\/revisions\/1385"}],"wp:attachment":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}