{"id":1121,"date":"2023-02-21T10:19:25","date_gmt":"2023-02-21T09:19:25","guid":{"rendered":"https:\/\/www.hsu-hh.de\/marketing\/?page_id=1121"},"modified":"2026-01-07T12:21:13","modified_gmt":"2026-01-07T11:21:13","slug":"monographien-2","status":"publish","type":"page","link":"https:\/\/www.hsu-hh.de\/marketing\/monographien-2","title":{"rendered":"Monographien"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Fantapi\u00e9 Altobelli, C. (2023): Marktforschung: Methoden \u2013 Anwendungen \u2013 Praxisbeispiele, 4. Auflage, M\u00fcnchen<\/li>\n\n\n\n<li>Berndt, R.; Fantapi\u00e9 Altobelli, C.; Sander, M. (2023): International Marketing Management, English edition, Berlin u. a.<\/li>\n\n\n\n<li>Berndt,&nbsp;R.; Fantapi\u00e9 Altobelli, C.; Sander, M. (2020):&nbsp;Internationales Marketingmanagement, 6. Auflage, Berlin u. a.<\/li>\n\n\n\n<li>Fantapi\u00e9 Altobelli, C. (2017): Marktforschung: Methoden \u2013 Anwendungen \u2013 Praxisbeispiele, 3. Auflage, Stuttgart<\/li>\n\n\n\n<li>Berndt,&nbsp;R.; Fantapi\u00e9 Altobelli, C.; Sander, M. (2016):&nbsp;Internationales Marketing-Management, 5. Auflage, Berlin u. a.<\/li>\n\n\n\n<li>Fantapi\u00e9 Altobelli, C.; Hoffmann, S. (2011):&nbsp;Grundlagen der Marktforschung, Stuttgart.<\/li>\n\n\n\n<li>Berndt,&nbsp;R.; Fantapi\u00e9 Altobelli, C.; Sander, M. (2010):&nbsp;Internationales Marketing-Management, 4. Auflage, Berlin u. a.<\/li>\n\n\n\n<li>Berndt,\u00a0R.; Fantapi\u00e9 Altobelli, C.; Sander, M. (2007): Mezin\u00e1rod\u00ed Marketingovy\u00a0Management, Brno.<\/li>\n\n\n\n<li>Fantapi\u00e9 Altobelli, C.; Sander, M. (2001):&nbsp;Internet-Branding. Marketing und Markenf\u00fchrung im Internet, Stuttgart.<\/li>\n\n\n\n<li>Berndt,\u00a0R.; Fantapi\u00e9 Altobelli, C.; Sander, M. (1997):\u00a0Internationale Marketing-Politik, Berlin u. a.<\/li>\n\n\n\n<li>Fantapi\u00e9 Altobelli, C. (1994): Kompensationsgesch\u00e4fte im internationalen Marketing. Eine Analyse von Handelsformen auf Gegenseitigkeit und M\u00f6glichkeiten zu ihrer optimalen Gestaltung, Heidelberg .<\/li>\n\n\n\n<li>Fantapi\u00e9 Altobelli, C. (1991): Die Diffusion neuer Kommunikationstechniken in der Bundesrepublik Deutschland. Erkl\u00e4rung, Prognose und marketingpolitische Implikationen, Heidelberg .<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1121","page","type-page","status-publish","hentry","category-forschung"],"_links":{"self":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/comments?post=1121"}],"version-history":[{"count":6,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1121\/revisions"}],"predecessor-version":[{"id":1449,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1121\/revisions\/1449"}],"wp:attachment":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/categories?post=1121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/tags?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}