{"id":1034,"date":"2022-10-06T18:46:40","date_gmt":"2022-10-06T16:46:40","guid":{"rendered":"https:\/\/www.hsu-hh.de\/marketing\/?page_id=1034"},"modified":"2025-06-18T13:59:11","modified_gmt":"2025-06-18T11:59:11","slug":"aktuelles-2","status":"publish","type":"page","link":"https:\/\/www.hsu-hh.de\/marketing\/aktuelles-2","title":{"rendered":"AKTUELLES"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/06\/Gratulation_Steffen-Heim-1024x771.jpg\" data-credit=\"Steffen Heim\" alt=\"\" class=\"wp-image-1421\" style=\"width:479px;height:auto\" srcset=\"https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/06\/Gratulation_Steffen-Heim-1024x771.jpg 1024w, https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/06\/Gratulation_Steffen-Heim-300x226.jpg 300w, https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/06\/Gratulation_Steffen-Heim-768x578.jpg 768w, https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/06\/Gratulation_Steffen-Heim-1536x1157.jpg 1536w, https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/06\/Gratulation_Steffen-Heim-2048x1542.jpg 2048w, https:\/\/www.hsu-hh.de\/marketing\/wp-content\/uploads\/sites\/691\/2025\/06\/Gratulation_Steffen-Heim-1100x828.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>18. Juni 2025<\/p>\n\n\n\n<p>Wir gratulieren Steffen Heim herzlich zur erfolgreich bestandenen Disputation an der Professur f\u00fcr Betriebswirtschaftslehre, insbesondere Marketing!<\/p>\n\n\n\n<p>Im Mittelpunkt der Dissertation stand das Vertrauen in Medienmarken \u2013 insbesondere dessen konzeptionelle Erfassung, empirische Messung und Bedeutung f\u00fcr Markenf\u00fchrung und Konsumverhalten. Mit seiner Arbeit setzt Steffen wertvolle Impulse f\u00fcr die Medienmarkenforschung \u2013 sowohl f\u00fcr die Wissenschaft als auch f\u00fcr die Praxis. Das gesamte Team des Lehrstuhls freut sich mit ihm \u00fcber diesen Meilenstein und w\u00fcnscht viel Erfolg f\u00fcr den weiteren Weg!<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>18. Juni 2025 Wir gratulieren Steffen Heim herzlich zur erfolgreich bestandenen Disputation an der Professur f\u00fcr Betriebswirtschaftslehre, insbesondere Marketing! Im Mittelpunkt der Dissertation stand das Vertrauen in Medienmarken \u2013 insbesondere [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1034","page","type-page","status-publish","hentry","category-forschung"],"_links":{"self":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":7,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1034\/revisions"}],"predecessor-version":[{"id":1423,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/pages\/1034\/revisions\/1423"}],"wp:attachment":[{"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu-hh.de\/marketing\/wp-json\/wp\/v2\/tags?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}