Alumni

Dipl.- Kfm. Robert Kramer

Title of the dissertation
Comparative advertising for the positioning of new brands in consumer goods markets

Dr. Ella Jurowskaja, Email: ella.jurowskaja@googlemail.com

Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Armed Forces Hamburg

Title of the dissertation
“Name and Shame” – The Importance of Education in Combating Ambush Marketing

Current occupation: Consultant at YouGov Germany AG

Dr. Sascha Hoffmann, Email: sascha.hoffmann@xing.com

Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Armed Forces Hamburg

Title of the dissertation
“Product premiums – An empirical analysis of their effectiveness as an instrument of sales promotion”.

Current occupation: Director Business Development, XING AG

Dr. Sebastian Binger

Doctorate (Dr. rer. pol.) at Helmut Schmidt University, University of the Federal Armed Forces Hamburg

Title of the dissertation
“Success factors of business improvement district start-ups”.

Current occupation: Joined Otto Wulff Bauunternehmung GmbH & Co.  KG .

Dr. rer. pol. Thorsten Jörn Granzow, Email: t.granzow@aideon.de

Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Federal Armed Forces Hamburg

Title of the dissertation
“An integrated urban marketing and financing concept for municipalities – theoretical foundation and empirical analysis”.

Prof. Dr. Annette Schikarski, Email: schikarski@wiwi.haw-hamburg.de

Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Armed Forces Hamburg

Title of the dissertation
“Behavioral determinants of brand switching in the deregulated electricity market and implications for branding”.

published by DUV

Current occupation: University of Applied Sciences Hamburg , Professorship for Foreign Trade and International Management, Field of Study: International Management, International Human Resource and Change Management

Dr. rer. pol. Padideh Gützkow-Moini, Email: guetzkow@invest-in-germany.com

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of dissertation
“Privatization of federal trunk roads. Basics, experiences and development of an innovative model based on the auction procedure”.

Current occupation: Invest in Germany, Head of Industry Marketing/Department Head: Industry Marketing

Prof. Dr. Ann-Kathrin Harms, Email: annkathrin.harms@hsba.de

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of the dissertation
“Adoption of technology-based self-service innovations. Analysis of the mechanisms of action in the consumer decision-making process”.

Current occupation: Professor at the Hamburg School of Business Administration

Dr. rer. pol. Stefan Hoffmann

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of the dissertation
“Optimal Online Marketing”

Prof. Dr. Gerd Peters, Email: gpeters@fh-eberswalde.de

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of the dissertation
“The profiling function of private labels in food retailing. A theoretical and empirical analysis of the German private label policy from the retailer’s and customer’s point of view”.

Current occupation: Professor at the University of Applied Sciences Eberswalde

External doctoral candidates

Dr. Sandra Meister

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of the dissertation
“Brand Communities for Fast Moving Consumer Goods”

Dr. Tina Fehling

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of the dissertation
“Global brand management and consumer behavior. Consumer Perceptions of Global Brand Management and the Globality of Brands”.

Dr. Maren Lübcke

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of the dissertation
“In Line or Out of Control? Communicative Connection in Online Discourses”.

Dr. Philipp Caspar Koch

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Title of the dissertation
“Optimizing Distribution Systems in Asset Management. Institutional Arrangements as Key Factor of Success”.

Prof. Dr. Martin Göbl, Email: Martin.Goebl@fh-kempten.de

Doctorate (Dr. rer. pol.) at the University of the German Armed Forces Hamburg

Title of the dissertation
“The determination of service judgment as a prerequisite for successful service marketing. Theoretical foundations and empirical findings using the example of liberal professions”.

Dr. rer. pol. Knut Nienaber

Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg

Dissertation on the topic
“Internationalization of medium-sized companies. Theoretical Foundations and Empirical Findings on Strategy Selection and Implementation”.

HSU

Letzte Änderung: 14. June 2021