Carmen Otto, MBA
Dr. Lamia Arslan
Dissertation zum Thema
Nachhaltiger Konsum im Bereich Kleidung: Eine empirische Untersuchung des Kaufverhaltens von Konsument:innen, Tectum Verlag
Dr. Elke Goltz (Email: [email protected])
Dr. Judith Hattke (geb. Znanewitz) (Email: [email protected])
Dissertation zum Thema
Beiträge zum Employer Branding: Personalgewinnung und -bindung der Generation Y am Beispiel der Bundeswehr
Hendrik Heikes, M.Sc. (Email: [email protected])
Arbeitstitel der Dissertation
Success Factor of TV Series
Dr. David Hensel (Email: [email protected])
Title of the dissertation
Application of Neuroscientific Methods to Organizational Behavior and Public Management
Dr. Poorya Khazaeinejad
Title of the dissertation
Factors Affecting Consumer`s Perceived Risk Towards Conducting Remote Mobile Payment: A Comparative Study of Distinct Product Categories.
Birthe Langhinrichs, M.A.
Arbeitstitel der Dissertation
Selbstwahrnehmung als Determinante für geschlechts(un)typische Berufswahl
Dipl.-Kffr. Cordelia Mühlbach, M.Sc. (Email: [email protected])
Arbeitstitel der Dissertation
Exploring the Repertory Grid Technique in new Application Areas
Xi Yang, M.Sc.
Arbeitstitel der Dissertation
Benefits by Stereotypic Association: Country Ethnocentrism and Willingness-to-Pay. A Comparative Study on Country-of-Origin Effects across Nations.
Dr. Robert Kramer
Title of the dissertation
Comparative advertising for the positioning of new brands in consumer goods markets
Dr. Ella Jurowskaja, Email: [email protected]
Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Armed Forces Hamburg
Title of the dissertation
“Name and Shame” – The Importance of Education in Combating Ambush Marketing
Current occupation: Consultant at YouGov Germany AG
Dr. Sascha Hoffmann, Email: [email protected]
Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Armed Forces Hamburg
Title of the dissertation
“Product premiums – An empirical analysis of their effectiveness as an instrument of sales promotion”.
Current occupation: Director Business Development, XING AG
Dr. Sebastian Binger
Doctorate (Dr. rer. pol.) at Helmut Schmidt University, University of the Federal Armed Forces Hamburg
Title of the dissertation
“Success factors of business improvement district start-ups”.
Current occupation: Joined Otto Wulff Bauunternehmung GmbH & Co. KG .
Dr. rer. pol. Thorsten Jörn Granzow, Email: [email protected]
Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Federal Armed Forces Hamburg
Title of the dissertation
“An integrated urban marketing and financing concept for municipalities – theoretical foundation and empirical analysis”.
Prof. Dr. Annette Schikarski, Email: [email protected]
Doctorate (Dr. rer. pol.) at the Helmut-Schmidt-University, University of the German Armed Forces Hamburg
Title of the dissertation
“Behavioral determinants of brand switching in the deregulated electricity market and implications for branding”.
published by DUV
Current occupation: University of Applied Sciences Hamburg , Professorship for Foreign Trade and International Management, Field of Study: International Management, International Human Resource and Change Management
Dr. rer. pol. Padideh Gützkow-Moini, Email: [email protected]
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of dissertation
“Privatization of federal trunk roads. Basics, experiences and development of an innovative model based on the auction procedure”.
Current occupation: Invest in Germany, Head of Industry Marketing/Department Head: Industry Marketing
Prof. Dr. Ann-Kathrin Harms, Email: [email protected]
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of the dissertation
“Adoption of technology-based self-service innovations. Analysis of the mechanisms of action in the consumer decision-making process”.
Current occupation: Professor at the Hamburg School of Business Administration
Dr. rer. pol. Stefan Hoffmann
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of the dissertation
“Optimal Online Marketing”
Prof. Dr. Gerd Peters, Email: [email protected]
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of the dissertation
“The profiling function of private labels in food retailing. A theoretical and empirical analysis of the German private label policy from the retailer’s and customer’s point of view”.
Current occupation: Professor at the University of Applied Sciences Eberswalde
External doctoral candidates
Dr. Jennifer Schietzel-Kalkbrenner
Title of the dissertation
Die Sharing Economy im Tourismus: Einfluss der Persönlichkeit auf die Nutzung von digitalen Plattformen zur Unterkunftsvermittlung
Dr. Sandra Meister
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of the dissertation
“Brand Communities for Fast Moving Consumer Goods”
Dr. Tina Fehling
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of the dissertation
“Global brand management and consumer behavior. Consumer Perceptions of Global Brand Management and the Globality of Brands”.
Dr. Maren Lübcke
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of the dissertation
“In Line or Out of Control? Communicative Connection in Online Discourses”.
Dr. Philipp Caspar Koch
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Title of the dissertation
“Optimizing Distribution Systems in Asset Management. Institutional Arrangements as Key Factor of Success”.
Prof. Dr. Martin Göbl, Email: Martin[email protected]
Doctorate (Dr. rer. pol.) at the University of the German Armed Forces Hamburg
Title of the dissertation
“The determination of service judgment as a prerequisite for successful service marketing. Theoretical foundations and empirical findings using the example of liberal professions”.
Dr. rer. pol. Knut Nienaber
Doctorate (Dr. rer. pol.) at the University of the Federal Armed Forces Hamburg
Dissertation on the topic
“Internationalization of medium-sized companies. Theoretical Foundations and Empirical Findings on Strategy Selection and Implementation”.
Letzte Änderung: 8. August 2022